Probably the least boring job you’ll ever have.

At air up, we don’t just make bottles. We unbore water with flavor by scent. It makes no sense until you try it—and once you do, there’s no going back. Behind it all are teams pushing boundaries every day. Product bends taste and design into new directions. Marketing turns ideas into moments people talk about. Operations makes sure those moments reach hands everywhere.

Working here feels like stepping on stage: professionalism meets passion, curiosity meets courage. You’ll experiment, fail fast, learn faster, and actually see your ideas come to life. It’s refreshingly low politics, low ego—just smart, driven people who lift each other up and make things happen. And whatever happens, it won’t be boring.

---

Thinking about completing a mandatory semester abroad in Germany? Let’s talk!

At air up, we're constantly developing new ideas to expand into fresh markets and sales channels. As an Intern Business Development & Creative in our Strategy & Business Development team, you’ll play a key role in our early-stage US market expansion—gaining hands-on experience in growing a market from 0 to 1.

Your focus will be on go-to-market strategy, organic growth, and shaping how US consumers discover and experience our brand. You’ll drive projects end-to-end and have a direct impact on how we introduce and position air up in the US market.

---

We’re looking for someone who have a strong understanding of US consumer behavior, culture, and social trends, and who are excited to bring these insights directly into shaping our US market strategy. This internship is designed for students who are completing e.g. a mandatory semester abroad in Germany as part of their university program, since this is required for German internship visa eligibility. We also welcome applicants who already hold valid work authorization for Germany. If either applies to you, this is a unique chance to gain international experience, contribute to a fast-growing brand, and play an active role in building our presence in the US market. We are committed to creating an inclusive environment for all applicants and encourage students from all backgrounds to apply.

---

***This internship is based in Munich ***

Your Responsibilities

Drive Organic Creator Seeding for the US Market

• Identify and activate micro-creators and community voices across the US that can build authentic brand awareness.

• Own the full process: from creator research and outreach to briefing, product shipment, and performance tracking.

• Analyze impact, document learnings, and recommend improvements to maximize reach and engagement.

Build Localized Organic Social Presence

• Use our organic social channels to experiment and uncover what drives brand growth across key US platforms (Instagram, TikTok, Snapchat, Reddit, etc.).

• Conduct competitive research, identify trends, and ideate content tailored to US audiences.

• Create/adapt digital assets (images, short-form video) to test different content approaches.

Support Local Event & Activation Planning

• Assist with initial planning of small-scale events, pop-ups, and community activations in potential US pilot cities.

• Support vendor research, logistics, and coordination with local partners.

---

That’s You

• You have deep familiarity with current US culture, platforms, and consumer trends.

• You understand what matters to US consumers and can translate insights into impactful ideas.

• You’re studying (or recently graduated) in Business, Marketing, Communications, or a related field.

• You love testing ideas, evaluating impact, and iterating.

• You ideally have experience in Business Development, Marketing, or PR—especially around organic growth or creator/influencer relations.

• You enjoy working with Excel/Google Sheets and using data to inform decisions.

• You’re fluent in English.

• Bonus: You’re comfortable with content creation tools (Adobe Creative Suite, Canva, CapCut, Figma, etc.).

.

The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.

But what’s in for you?

🏖 30 days of vacation

🏷 discount on our products

💰 employer-funded pension & location related insurances (may vary per country)

🏡 purpose built office in MUC 

📈 personal development

🎉 regular team events

🏁 start-up spirit

🌍 workation options (availability may differ by role)

 

---

air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.