Be extraordinary - Excite the ordinary!

Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules! We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We're an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals.

 

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Are you looking to take on a new challenge? Let's talk.

At air up, we're always cooking up fresh ideas to expand into new markets and sales channels. As a Business Development & Creative Intern in our Strategy & Business Development team, you'll be the creative mind in our early-stage US market expansion - gaining experience in growing a market from 0 to 1. Your key focus will be on go-to-market, driving organic growth and shaping how customers experience our brand. This is your chance to drive initiatives end to end, with a direct impact on how we introduce and position air up to the American consumer.

*** This position is based in Munich ***

Your Responsibilities

Your focus will be on building organic brand momentum and awareness in the US market:

• Drive Organic Creator Seeding for the US Market:
• You identify and activate micro-creators and relevant community voices across the US that build authentic awareness and lasting buzz around our product.
• You own end-to-end execution – from strategic creator/community selection and outreach, to briefing, product shipment, and performance tracking.
• You analyze impact, document learnings and continuously suggest improvements to boost relevant reach and engagement within the US social landscape.
•  Localized Organic Social Presence & Content Creation:
• You leverage our own organic social presence as a vehicle to experiment and uncover what drives brand growth across key US platforms (e.g. Instagram, TikTok, Snapchat, Reddit, etc.).
• This includes competitive analysis, trend identification, content ideation and implementation tailored to local US culture.
• You create and adapt digital assets (images and short-form video) to test different content approaches for impact.
• Assist with Local Event and Activation Planning:
• You support the initial planning and organization of local, small-scale events, pop-ups, or community activations to build a grassroots presence in target US cities.
• This involves vendor research, logistical support, and coordinating with local partners.

That's You

• You have deep familiarity with current US culture, social media platforms, and consumer trends.
• You understand the preferences and behaviors of US consumers and can translate these insights into impactful campaigns.
• You're currently studying or just finished a degree in Business, Marketing, or a similar field.
• You have an experimental mindset and are able to take a test from hypothesis development through implementation to impact evaluation.
• You've already dipped your toes into Business Development, Marketing, or PR, ideally with a focus on organic growth or creator/influencer relations.
• You're comfortable with Excel/Google Sheets and using data to inform decisions.
• You live and breathe social media, know your pop culture, and keep up with the latest trends specifically in the US.
• You're fluent in English.
• Bonus points if you have experience with content creation and digital asset editing tools (e.g., Adobe Creative Suite, Canva, CapCut, or Figma).

The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.

But what’s in for you?

🏖 30 days of vacation

🏷 discount on our products

💰 employer-funded pension & location related insurances (may vary per country)

🏡 purpose built office in MUC 

📈 personal development

🎉 regular team events

🏁 start-up spirit

🌍 workation options (availability may differ by role)

 

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air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.