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Go To Market (GTM) Analyst

New York

accessiBe is the market leader in web accessibility that makes websites accessible to people with disabilities. accessiBe is more than a workplace, it’s a passion. Each day you’re surrounded by people who share the same goal and values, who work endlessly to break down accessibility barriers. We care about all people, regardless of their ability. We hire people that are determined to succeed and who are not afraid of rapid change. Our core values showcase who we are and we strive to focus on excellence and sincerity. 

About the Role

We're looking for a motivated, hardworking and experienced Go To Market (GTM) Business Intelligence (BI) Analyst to join our Data group. This role will be working directly with Sales, Revops and Marketing stakeholders to understand their analytical needs, build the data infrastructure to support them, and surface insights that move the business forward. This is a highly visible and strategic role that offers the opportunity to shape the company’s GTM efforts through robust data analysis.

If you thrive in fast-moving environments ,enjoy evaluating and analyzing data and would like to make an impact on the company’s growth, then this is the right challenge for you.

 

Key Responsibilities:

  • Own GTM analytics end-to-end: pipeline reporting, funnel analysis, revenue attribution, campaign performance, and customer segmentation.
  • Build and maintain clean, accurate, and scalable dashboards and reports for GTM teams (Sales, Marketing, RevOps).
  • Transition Tableau dashboards from direct Salesforce connectors to the Data Warehouse as the single source of truth.
  • Work closely with our data engineer to integrate additional data sources into the data warehouse.
  • Proactively identify trends, anomalies, and opportunities in GTM data; communicate findings clearly to non-technical stakeholders.
  • Help define and standardize key GTM metrics and KPIs company-wide.
  • See beyond numbers to provide insights and help to inform, influence, support, and execute our business decisions.
  • Stay ahead of industry trends and GTM analytics best practices to continuously enhance our analytical capabilities.

 

Requirements:

  • B.Sc. in Statistics, Mathematics, Economics, or a related quantitative field.
  • 2-4 years of proven experience as a Sales/Marketing/GTM BI analyst or a related field in a B2B SaaS company.
  • Strong SQL skills - you can write complex queries from scratch and know your way around a data warehouse (BigQuery preferred).
  • BI tool proficiency in Tableau (or equivalent BI tool) and experience in Excel.
  • Hands-on Python experience for data manipulation, scripting, and automation.
  • Familiarity with CRM and GTM tooling: Salesforce (required)- you understand the data model and can navigate SFDC objects and fields ,HubSpot, GA4 Mixpanel, and/or Stripe experience is a strong plus.
  • Strong analytical skills with experience in pipeline analytics, funnel reporting, revenue attribution, campaign performance evaluation, and customer segmentation.
  • A proactive approach, problem-solving attitude ,capable of identifying opportunities for improvement and driving initiatives forward.
  • A team-player mindset with the ability to collaborate across departments (business and technological) and build strong working relationships.
  • Excellent communication skills to convey complex analytical findings to non-technical stakeholders.

Advantages:

  • Experience with AI solutions for Data development and genAI chatbot for self-services BI.
  • Experience with dbt or another transformation framework.Experience in statistical modeling for LTV, churn and retention forecasting, and with cohort analysis.
  • Comfortably working within tight schedules and with ever-changing prioritiesExperience working in a global company

 

Why You’ll Love Working Here

  • Purpose: We aren't just selling software; we are providing the tools for civil rights and inclusion. It feels good to sell something that does good.
  • The Vibe: We are energetic, collaborative, and fast. Expect open doors, and a team that actually likes each other.
  • Scale & Leverage: In this role, your impact is exponential and you will work with leadership and GTM teams.
  • High-autonomy, high-trust environment where great work speaks for itself.
  • Perks: base salary of $120,000 - $150,000, equity, comprehensive health benefits, and generous PTO.

Equal opportunities

At accessiBe, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. accessiBe is proud and committed to providing equal opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy or any other characteristic protected by law. In addition, accessiBe will provide accommodation to individuals with disabilities or a special need.

Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.

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