Product Marketing Manager – Developer Ecosystem
Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fueling ours.
Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.
As a trusted partner for purpose-built AI and intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Over 10,000 customers trust ABBYY, including many Fortune 500 ones. You will work on further developing a portfolio already containing client names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK.
We are hiring a Product Marketing Manager focused on the Developer Ecosystem to lead positioning, messaging, and go-to-market strategy for FineReader Product Line, ABBYY’s Document Parser and SDK.
This role is responsible for making ABBYY top-of-mind within the developer ecosystem, with FineReader as the primary growth vehicle. The focus is not on traditional enterprise field marketing. It is developer visibility, technical credibility, ecosystem presence, and long-term category influence.
The PMM will bridge Product, Developer Relations, Engineering, and Growth Marketing to ensure FineReader is clearly positioned, easily understood, and strongly differentiated in a competitive Parser, SDK and API market.
Job Responsibilities:
Positioning & Messaging (30%)
- Own core messaging and positioning for FineReader Product Line, tailored to technical buyers, architects, and developers.
- Translate technical capabilities into compelling value narratives without oversimplification.
- Define differentiation versus competing Document Parsers / SDKs and open-source alternatives.
- Maintain up-to-date battlecards and competitive briefs relevant to developer decision-making in unison with Competitive Intelligence
Developer Ecosystem Strategy (25%)
- Develop and execute a strategy to increase awareness and credibility within developer communities.
- Partner with Engineering to identify priority channels (GitHub, Stack Overflow, technical blogs, conferences, etc.).
- Define a presence strategy for technical events and developer-focused conferences.
- Ensure FineReader is visible in relevant ecosystem conversations (AI SDKs, OCR, IDP, Document Parsers, document processing pipelines).
Content & Technical Enablement (20%)
- Drive creation of developer-oriented content including technical blogs, solution briefs, use-case deep dives, benchmarks, and architecture guidance.
- Collaborate with Engineering and Product Management to ensure documentation aligns with market positioning and is easy to navigate.
- Ensure messaging consistency across documentation portals, landing pages, and code repositories.
GTM & Growth Alignment (15%)
- Partner with Growth Marketing to design campaigns targeting developers and technical decision-makers.
- Define ICP segmentation for Parser and SDK buyers (ISVs, enterprise development teams, system integrators).
- Support pricing and packaging clarity for consumption models.
- Align messaging with broader ABBYY Document AI and Process AI narratives without diluting technical precision.
Market Intelligence & Feedback Loop (10%)
- Gather structured feedback from developers, partners, and technical customers.
- Monitor competitor releases and roadmap evolution.
- Feed ecosystem insights back into Product to influence roadmap priorities.
Job Requirements:
- 5–8 years of experience in Product Marketing, Developer Marketing, or Technical Marketing within B2B SaaS or Enterprise AI.
- Strong technical literacy (APIs, SDKs, cloud environments, developer workflows).
- Ability to communicate effectively with both engineers and commercial stakeholders.
- Experience with marketing APIs, SDKs, or developer platforms is highly preferred.
- Demonstrated ability to operate in fast-moving, technical environments.
- Clear writing skills and structured thinking.
Hands-on curiosity, technical credibility, and ecosystem awareness matter more than corporate pedigree.
Here are some of our local benefits:
- Work from home, or hybrid
- Private health insurance
- Private pension ( up to 5% EE and 4% ER )
- Volunteering Time Off (2 days/ year)
#LI-MM1
Join ABBYY, and you will:
Love how you work
- We provide remote and hybrid working options to fit all lifestyles.
- We use flexible hours across most of our teams to allow you to find your own definition of balance.
- Encouraging a culture of giving, we provide two paid volunteering days off every year so you can take time to contribute to the causes you care about.
- To ensure your family is cared for, we offer paid parental leave in all our locations.
Love whom you work with
- We are a global team of 600+ colleagues, spread across 15 countries on four continents.
- With colleagues representing 30+ nationalities, our workforce reflects the world.
- Innovation and excellence run through our veins. Our teams gather the expertise which has garnered ABBYY more than 140 technology patents.
- We are guided by the values of respect, transparency, and simplicity.
- "Team Environment" is in the top three highest-scoring drivers of engagement across all of our departments.
Love what you work on
- We are a company with more than 35 years of experience in the technology market;
- Over 10,000 customers trust ABBYY, including many Fortune 500 ones, with names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK;
- We have modernized the capture market by creating the first low-code/no-code IDP platform.
- Our Machine Learning, Natural Language Processing, Computer Vision Technologies, and a marketplace built with AI, can transform any document in any process;
- Top Analyst firms recognize ABBYY's market leadership, including Gartner, Everest PEAK Matrix ® Assessment, ISG Intelligent Automation Lens, and NelsonHall, amongst others.
ABBYY is an Equal Employment Opportunity employer that values the strength that diversity brings to the workplace. To learn more about our commitment to Diversity and Inclusion, check out the careers section on our website.
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