Demand Generation and Field Marketing (6 - 8 months contract)

Join ABBYY and be part of a team that celebrates your unique work style. With flexible work options, a supportive team, and rewards that reflect your value, you can focus on what matters most – driving your growth, while fueling ours.

Our commitment to respect, transparency, and simplicity means you can trust us to always choose to do the right thing.

As a trusted partner for purpose-built AI and intelligent automation, we solve highly complex problems for our enterprise customers and put their information to work to transform the way they do business. Over 10,000 customers trust ABBYY, including many Fortune 500 ones. You will work on further developing a portfolio already containing client names such as DHL, Johnson & Johnson, FDA, DMV, PwC, KeyBank, Spotify, and H&R BLOCK.

About the Role:

We are seeking an energetic and detail-oriented Demand Marketing Specialist to join our APAC marketing team on an 8-month maternity cover contract. In this role, you will play a critical part in driving demand generation efforts across the region, supporting the end-to-end execution of marketing campaigns, events, and other initiatives. If you thrive in a fast-paced environment, have a keen eye for detail, and are passionate about delivering high-quality marketing programs, we’d love to hear from you.

 Key Responsibilities:

• Event Management:
• Plan, coordinate, and execute ABBYY Ascend, 3rd party events, industry tradeshows, and webinars, ensuring alignment with overall business and marketing objectives.
• Manage all event logistics, vendor coordination, speaker coordination, platform setup, post-event follow-up and on-site/off-site support to ensure seamless execution.
• Collaborate with internal teams to align event goals with broader marketing objectives.
• Track and analyze webinar performance to optimize future sessions.

• Campaign Execution:
• Support end-to-end execution of integrated email campaigns, including creating internal campaign briefs, content creation and performance tracking.
• Collaborate with cross-functional teams to develop high-impact campaign assets that are compelling, on-brand, and tailored to the unique needs of the APAC audience.
• Develop clear and concise campaign briefs for internal and external stakeholders.

• Vendor & Invoice Management:
• Manage relationships with external vendors, ensuring timely delivery of services and adherence to agreed-upon terms.
• Process invoices and ensure accurate tracking of marketing expenses, adhering to internal financial processes and timelines.
• Work closely with the finance team to ensure budget alignment and resolve any invoicing discrepancies.

• Performance Tracking & Reporting:
• Monitor and report on the performance of campaigns and events, providing actionable insights to improve ROI.
• Use data-driven approaches to optimize marketing efforts and achieve demand generation goals.

• Collaboration:
• Partner with cross-functional teams, including revenue, marketing operations, product marketing and external agencies to ensure alignment and successful execution of marketing initiatives.

Qualifications & Skills:

• Experience:
• 5+ years of experience in demand generation, event marketing, or a related marketing role, preferably within the IT or software industry.
• Proven track record of managing events, campaigns, and webinars end-to-end.
• Skills:
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in marketing tools and platforms (Salesforce, Zoom, Jasper & Hubspot).

• Attributes:
• Self-starter with a proactive approach to problem-solving.
• Meticulous and detail-oriented, committed to delivering high-quality work.

This is a 6 to 8 months contract role covering maternity leave.

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