Growth Marketing Manager
Disguise sits at the heart of the most inspiring live and virtual experiences in the world, leading the market in building a software and hardware solution that designs, sequences and controls the most spectacular productions across film and TV, broadcast, live and corporate events.
Role: Growth Marketing Manager
Function: Marketing
Level: Manager
Reports to: Americas Marketing Lead
Location: Hybrid, Los Angeles or Atlanta, USA
Why You’re Here:
You’re excited to help grow Disguise’s presence in the Americas, and passionate about empowering creatives to unlock exciting new frontiers with leading technology.
You’re technically curious and excited about constantly learning something new. You’re dynamic and comfortable talking about technical tools for creatives, hardware/software integrations, and real-time visual workflows.
The Role:
We’re looking for a Growth Marketing Manager to join our Americas team and help accelerate pipeline across our highest-priority markets. Reporting into the Americas Campaign Manager, you’ll take ownership of the programmes and channels that move prospects through the funnel from first touch to conversion and beyond.
Day-to-day, this means running digital-first ABM campaigns to win new accounts, nurturing our existing user community to drive activation and retention, and supporting field and event activity across the region. You’ll work closely with Sales to keep marketing tightly connected to revenue goals, and collaborate with the broader global marketing team to ensure everything you do is consistent with our brand and product story.
This is a hands-on role for someone who is equally comfortable analysing campaign data as they are briefing creative. If you thrive in a fast-moving environment, know how to build demand through a multi-channel mix and want to make a direct impact on business growth, we’d love to hear from you.
What you’ll do:
- Support the Americas Campaign Manager in executing the regional marketing strategy, contributing to plans that drive measurable bottom-line impact against our top priority markets
- Lead ABM programmes to identify, target, and convert high-value net-new accounts across the Americas priority markets
- Build and execute multi-channel demand generation campaigns with a strong emphasis on digital channels including paid media, email, SEO and social. While driving a local event strategy for in person touch points
- Nurture and grow our existing customer community through tailored lifecycle marketing, personalised content, and engagement campaigns
- Work closely with the Americas Campaign Manager to support regional planning, and collaborate with the EMEA Growth Marketing Lead to ensure campaigns are consistent with global strategy
- Work closely with Sales and Business Development to align campaigns to pipeline goals, ensuring strong lead quality, smooth handoff, and clear feedback loops
- Manage event and field marketing activity across the Americas, including owned and third-party events, while ensuring the majority of marketing investment is directed towards digital channels
- Partner with Marketing Operations and our Data team to track performance metrics across all you owned activities, delivering regular reporting to key Marketing and Sales stakeholders
- Execute lead nurturing workflows and marketing automation sequences to deliver relevant, timely customer journeys
- Run A/B tests and experiments across campaigns, messaging, and channels to continuously improve conversion rates
- Manage a portion of the Americas growth marketing budget, allocating investment across channels to maximise pipeline impact
Skills, Experience & Traits:
- 5+ years proven experience in a B2B growth marketing or demand generation marketing role, ideally within a technology or SaaS environment
- Hands-on expertise running ABM campaigns both one-to-one and one-to-many, with demonstrable pipeline results
- Strong digital marketing skills across paid media, SEO, email marketing and social channels
- Experience planning and executing events as part of a broader integrated marketing mix
- Data-driven mindset with the ability to analyse campaign performance and translate insights into action
- Strong copy writing skills, tailoring messaging for a variety of audiences and channels
- Excellent cross-functional collaboration skills, with experience working closely with Sales and Commercial teams
- Strong project management skills and the ability to manage multiple campaigns simultaneously
- Familiarity with marketing automation platforms and CRM tools (e.g. Pardot, Hubspot, Salesforce, or similar)
- A self-starter mentality, comfortable working with autonomy while staying aligned to global strategy
- Team Player: You like working with folks from all different cultures and walks of life. You’re approachable, authentic, and able to ensure initiatives are successful whether working with the wider global team, or managing an event on your own.
This is the the basic salary range for U.S. based candidates
Compensation for candidates based outside the U.S. will be determined in line with local market benchmarks and internal equity
Basic Salary Range
$80,000 - $90,000 USD
About Disguise
Disguise is the industry-leading platform sitting at the heart of a new era of visual experiences. One powerful integrated system of software, hardware and services to help create the next dimension of real-time spectacle.
We partner with the biggest entertainment brands and companies in the world to deliver the A-list of live music events, live TV broadcasts, immersive experiences, installations, theatre, film and TV production, corporate communications and brand product launches. Working with Disney, Snapchat, Netflix, ESPN, the Burj Khalifa, and Adele, Disguise is the number one partner delivering the next dimension of entertainment.
Don’t Disguise your differences.
Innovation comes from everyone. We strive to create a workplace that reflects our diverse audience. We celebrate our people for their full authentic selves, and embrace uniqueness. Inclusion and Equity matter at Disguise. We create together and we create everywhere.
Our values
- Honest. We are real with ourselves and our clients and share our ideas with openness and transparency.
- Evolutionary. We innovate using our user’s ever-changing needs so our technology remains ahead-of-the-game.
- Fearless. We take the best path, not the easiest, and innovate where it’s right, not where it’s simplest.
- Resilience. We don’t give up until we find the right solution, even if it means going outside our remit.
- Belong. We create an environment where everyone feels like they belong and is empowered to do their best work.
Our benefits
- We have a suite of globally relevant competitive benefits packages as we want to make sure we retain the best talent out there. Our benefits for every perm hire, globally include:
- Unlimited Paid Time Off - with minimum time you must take set at 20% above statutory
- Hybrid working between home and our offices (dependent on role and location)
- Mental health and wellbeing support - subscription to the Calm app, mental health first-aid buddies, employee assistance programmes
- Gig allowance - £400 (or local equivalent) to spend on tickets every year to immerse yourself in our industries
- Belonging policies - including (but not limited to) support for Parental, Fertility, Miscarriage, Menopause and Transitioning
- Training, coaching & mentoring
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